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"Over 60 Focus group"
The online Jewish Dating site, Yenta911 is now Recruiting Jewish daters over 60 as Volunteers to evaluate their online dating service. The over 60 daters are offered a 3 months premium subscription in return for their feedback. Co-founder and CEO Alexandra Weiss believes that there is a real business opportunity in this market. However, a closer look needs to be taken as this population is not a natural market for online dating. “We strive to understand how to better service this demographic. We see an extraordinary potential in this vibrant demographic. The idea is to encourage this population group to use the service, and most importantly to understand how to better serve them.” Yenta911, is the first dating site to take a serious look at this demographic, and to develop a program that will expand this market and better understand it. “If we need to develop a whole new online dating system based on our findings in order to better serve this demographic, we are certainly willing to do so. This largely untapped market, and we are more than ready to capture it.” says MS. Weiss. Yenta911 will phone screen all candidates, to determine eligibility. If interested please email Yenta911.com at: email@yenta911.com, using the subject line: Over 60 Focus group. Why? How? Where? When? 1. Why? Yenta911.com would like to reach and encourage the over 60 population group to use online dating services and social networks to connect with people and potentially to find a match. Research shows that this group has the highest percentage of singles, and yet, this is still considered an untapped market. Like any other group they are looking to connect with and meet other people who share the same interests and passions. However, they are also the least likely to use social networks and online dating sites for their dating purposes. Yenta911.com will use the feedback from the "over 60" volunteers to better understand this population's needs and usage of this new media, and if needed, develop a more tailored system to meet their needs. 2. How? To enroll in the program please email: email@yenta911.com using the Subject line: "Over 60 focus group". Write a short description about yourself, including: Age, Sex, City, State, Zip code, Marital Status and the best way to contact you. Yenta911.com will reply with a special number for you to call, for the phone screening process. Eligible participants will receive a “term and conditions” document, which will create a contractual agreement between Yenta911.com and the participant, and will be binding as if it was a signed contract. Upon agreement, the participant will receive a promotional code, for a 3 months premium membership, in return for their feedback. 3. Where? Right now Yenta911.com is focusing it’s efforts in the San Francisco Bay area, CA as well as Portland, OR. If the focus group is a success, and provides Yenta91.com with valuable information, we may consider expanding this group to additional geographical areas. If you are interested in our program, and not currently living in these areas, please do not apply at this stage. 4. When? The recruiting process starts Dec 3rd 2009, and will continue through the month of December. Interested applicants, please send an email to: email@yenta911.com using the subject line: Over 60 focus group. |
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